Be careful, you do not want to be too pushy or, on the other hand, give up too soon. You can extend and/or change the process depending on what your scenario is, for example, you might want to send more emails convincing people why they should attend the event. GOAL OF THE PROCESS: Make people register for the event The conditional steps play a very important role in the process as they split the process into branches based on whether the person in the process registered for the event or not. Note that there are all different types of steps in the process-email steps, wait steps, or conditional steps. The following process allows you to send an event email invitation to a group of people you want to target with your event, in our case a conference about coffee.
#EVENT MANAGEMENT BLOG REGISTRATION#
Note: The following scenarios assume that the event registration happens through a registration form placed somewhere on your website, typically a separate landing page created specifically for the event. Before the Event: Managing Event Invitations The following are some scenarios, and their possible modifications, that will help you invite people for the event and manage their registrations. I would recommend that you prepare your automated processes prior to the invitation mail-out. Not only will managing registrations be much easier for you this way but also the communication with event attendees will be faster, smoother, and personalized. After all, it is nonsense to organize an event without attendees, right? :) I guess the first thing you want to do as someone responsible for organizing an event is to send out invitations. Prepare Your Processes Before the Invitation Mail-out Let me show you today what processes we can set up for before the event-to invite people for the event, convert them into registered attendees, and make sure that those that registered really show up.
#EVENT MANAGEMENT BLOG SERIES#
This blogpost represents the first part of a series of three articles helping you set up you scenarios for: Luckily for you, Kentico Marketing Automation allows you to send out email invitations, manage registrations, segment people in your processes, talk to the attendees during the event, and keep in touch with them after the event. So what now? Automate! Automate Your Events Throughout the Whole Event
![event management blog event management blog](https://roxeventstaff.com/wp-content/uploads/2020/06/home-office-336378_640.jpg)
With all the emails exchanged, you are probably short of time for focusing on the event itself and its successful execution. I can imagine you already spent hours and hours sending invitations and talking to registered participants. Organizing an event is a task that requires a lot of thinking, preparation, and, mostly, time. there are so many events that you organize a year! Conferences, festivals, Lunch and Learns, shows, training sessions, workshops.